Join the global market leader!
Become part of a revolutionary change! We've decided to do something incredible. We're transforming our business towards a smoke-free future, and it's not just about establishing a strong brand – the special attraction is building something new, innovative, unprecedented.
Apply now as Manager Brand & Activation (m/f/d) for the Heat not Burn (HnB) category in Munich-Gräfelfing!
– as soon as possible, located in Munich –
About Philip Morris International Inc. (PMI)
Founded in Germany in 1970, Philip Morris GmbH is a Philip Morris International Inc (PMI) company. With a market share of 37 percent in 2022, the company has been the market leader in the German cigarette market since 1987 and is now driving the vision of a smoke-free future in Germany as well as worldwide. For more information, visit
PMI is a leading international tobacco company operating outside the United States.

Your tasks

As our Manager Brand & Activation (m/f/d) for the HnB category, you will lead the development and execution of high-quality brand communication and activation strategies. You will coordinate omni-channel implementation to reach and engage target audiences, and oversee four teams (Brand & Category Content, Own Channel Activation, IR Activations, Sustainability). You will drive the commercial calendar for HnB category with a 12-month view, contributing to overall marketing goals.

• Develop and implement brand and activation strategies based on consumer insights and market trends
• Lead the planning and execution of brand and category campaigns with the team, ensuring timely, high-quality and on-budget delivery
• Oversee the development of creative assets, media plans, and messaging for consistent omni-channel communication
• Drive sustainability initiatives and integrate them into brand activities
• Build and maintain strong network and relationships with agencies and suppliers to ensure innovative and effective brand execution
• Ensure compliance with local regulations, PMI Marketing Code, and internal policies
• Act as main point of contact for brand and category topics with PMI OC, EU region, and local stakeholders
• Lead, coach, and develop four teams (up to 14 HC), fostering a collaborative and innovative environment
• Manage the department budget and ensure effective resource allocation

Your profile

• Masters Degree in marketing management, economics or any other relevant studies
• 8+ years of experience in brand communication or related field, ideally in FMCG
• 4+ years of leadership and team management experience
• Proven experience in brand communication, category management, or business partnering roles within FMCG or similar industries
• Strong leadership skills, with the ability to inspire, coach, and develop diverse teams
• Excellent stakeholder management and relationship-building abilities, including experience working with senior leaders and cross-functional teams
• High level of initiative, creativity, and solution orientation
• Strong analytical and strategic thinking skills, with a hands-on mentality
• Excellent communication and interpersonal skills, able to convey complex topics in a clear and engaging way
• High degree of flexibility, adaptability, and openness to change
• Passion for innovation, sustainability, and consumer-centric marketing
• Flexibility and Mobility – As this is a developmental role, a high degree of flexibility is essential regarding future positions within our organization, potentially including opportunities in other markets
• Profound experience in cross-functional projects and excellent project management skills
• High understanding of financial and commercial metrics
• Excellent MS Office skills, especially in PowerPoint, and Excel
• Fluent English, both spoken and written

We offer you

• Employees are our top priority. Within the framework of a coordinated development plan, it is our goal to promote and advance you in the best possible way – always with a view to your individual situation
• Flexible working hours and home office options (remote/office splitare an integral part of our everyday working life, and for this we will provide you with the best possible, modern and comprehensive equipment
• Of course, we expect a high level of motivation, commitment and dedication – but it goes without saying that we pay above-average and fair salaries – regardless of gender. We are the first international group to be Equal Salary certified and we consistently implement this
• We support you even before your official start with a relocation to us in Munich and also offer you a number of different corporate benefits, e.g. gym, company medical care, family office, employee events

Do you want to be part of this transformation?
Then apply online with your CV, a motivation letter and your references and start to shape your future with us #MAKEHISTORY.
Equal opportunity and diversity in all facets, such as employment for people with a severe disability. Inclusion is a part of the culture we live here every day. Applicants with a severe disability are very welcome at Philip Morris GmbH. Further information is .
Learn more about US at PMI at unter